A Time Machine - The Daytona Slimline

by Jeffrey Pang April 24, 2017

Most people who are in this hobby have had many yoyos. Especially the demographic that buys my stuff - they are usually a lot like me in that I bought, sold and traded a lot. I'm pretty sure the reason why I have any talent at all in designing these throws is due to the sheer amount of yoyos I have owned in the past. But for most, there is usually one yoyo that you remember - that one that you first bought. The one I wanted most got away.

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The Fulvia Trifecta

by Jeffrey Pang January 25, 2017

The Fulvia was definitely one of the most interesting and demanding projects I have ever taken. Flying half way across the world to work hand in hand with machinist was a true eye opening experience. We dialed the design and machining process down and produced a super limited run of raw yoyos. But I always felt raw didn't cut it. I contacted my anodizer and the picture above is what we came up with. The colors had a very winter feel to them so we headed outside to shoot some pictures in natural lighting.

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Revenge of the Evora - Ti7075

by Jeffrey Pang September 09, 2016

From the beginning, the Evora was a sort of strange yoyo. There were many that criticized the design, claiming it didn't utilize titanium's ability to allow for a higher rim weight concentration. And they weren't wrong. Many dismissed it as a yoyo lacking stability during more technical tricks due to the unique weight distribution. 

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CLYW x Luftverk - The Titanium Tundra

by Jeffrey Pang July 31, 2016 1 Comment


By now you've likely heard about the Tundra - the project involving both Luftverk and CLYW. It was something we worked together with, using design language from both companies. Its always really interesting when a brand can make a yoyo that has a universal design language across the board. And even though the CLYW line up has expanded to more experimental designs lately, its always very obvious it is a CLYW product - even without looking at logos or engravings. I try to do this with Luftverk as well, where when you pick one up you just know who produced it. 

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How to Package a $500+ Yoyo

by Jeffrey Pang July 02, 2016


I love unboxing new things. Now a days though, its pretty rare that I go out and buy something new in package. And its even more rare that it is something over $500. If you really think about it, products that can be held in your palm at a 500$ usually fall under two categories - electronics or jewelry. Both of which normally have superb unboxing experiences. So I kind of knew what I was up against. 

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Ultimate Rim Weight Experiment - The Fulvia Series

by Jeffrey Pang May 25, 2016

I flew into Hong Kong to visit with my parents just over a month ago. It was their first time back since they left Canada almost 40 years ago. This place has changed so much so, they couldn't even recognize most of it. And although it was amazing experiencing their home town with them, I was focused on a new goal after they left - to attempt to create a yoyo that has been a "what if" thought for a very long time.

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Do I Need a Titanium Yoyo?

by Jeffrey Pang February 25, 2016 2 Comments

Do I need to buy a titanium yoyo? I see this question all the time. And although there are many people who fanboy over the *ting* sound they make, me included - my short honest answer, as a manufacture of titanium yoyos: No, you don't.
Its interesting when I see this question. I usually see it from people who maybe are newer to the hobby, but has noticed the excitement over the titanium yoyos recently released. So this isn't a surprising question to someone who might not be that deep into it yet. But let me explain.

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Crafting the Ultimate Unboxing Experience - With a Camera

by Jeffrey Pang February 07, 2016

When my anodizers sent me the color samples of the gorgeous finishes, I knew I needed to do something insane for the last release of 2015. I had finished a Skype call with my sister later that day and somehow I proposed one of my most foolish ideas ever. I wanted to take pictures in three different countries, each corresponding to the Navy, Bronze and AMS2488 of the Octavia release. The issue was that I only had one week before I needed to assemble, release, and ship to customers.

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The Steep Learning Curve - Octavia After Thoughts

by Jeffrey Pang December 15, 2015

The first minute was an insane rush of 20 orders. 90% of Octavias were sold within the first 3 days. And in just over a week, they were all gone. A few incredible milestones were achieved last week - I blew through 500 likes on both Instagram and Facebook which I was so preoccupied I didn't even notice. And as well as the biggest achievement - crossing the 100th order mark. Im just one dude doing literally almost everything with this project so it is very, very humbling that I have the support and understanding that I do from the community.

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OCTAVIA UP CLOSE PART 3/3: Navy, Bronze, and AMS2488

by Jeffrey Pang November 29, 2015 1 Comment

So here we are - what you, and I have been waiting for for a long time. All the pictures, all the flights. The shipping delays and hours spent on the details. It all comes together with the final and arguably the most important aspect of any high end product. The finish - the visual eye candy that draws you closer. I often ask myself what a product would look like if money was not a deciding factor. And the Octavia demands the highest of quality.

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Octavia Up Close Part 2/3: HS Response Pad

by Jeffrey Pang November 23, 2015

The past few days I have been spending some time to work on the packaging of the up coming Octavia. Also, my anodizer in USA has sent me pictures of the beautiful yoyo halves and are on route to Prague as you read this. There are a few more pieces of the puzzle to assemble though, and one of them comes in the form of an adhesive-less Hungarian made response system dubbed the Honey String Pad. Lets rewind back a few months.

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Octavia Up Close Part 1/3: NSK Micro Platinum DS

by Jeffrey Pang November 17, 2015 1 Comment

Sometimes there comes a product in the yoyo world that really blows me away. Its pretty rare that this happens - because its all been done. I watched as yoyos moved from plastic to aluminum. Then came the O-ring response, and silicone response. And as manufacturing standards got higher and prices got lower - it hit a plateau. There was no better or worse anymore. There was just different. Almost every aspect had been covered - Almost.

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