The first minute was an insane rush of 20 orders. 90% of Octavias were sold within the first 3 days. And in just over a week, they were all gone. A few incredible milestones were achieved last week - I blew through 500 likes on both Instagram and Facebook which I was so preoccupied I didn't even notice. And as well as the biggest achievement - crossing the 100th order mark. Im just one dude doing literally almost everything with this project so it is very, very humbling that I have the support and understanding that I do from the community.
If I said this was easy - I would be lying. Seems like with the Evora, everything went so swimmingly. Beginners luck perhaps? But it was completely opposite for the Octavia. Prototyping was a slur of problems. Especially experimenting with the super short 6mm axle and corresponding bearing seat which we are still further learning and refining for the future. Such few shops are actually willing to turn titanium yoyos, so new techniques are still being developed. When it came to assembly, it was a nightmare to match halves to find those that played well. The time consuming stickers were applied to the box by hand. It has always been in the details but this was next level and pushed my sanity.
Vashek was nice enough to let me use his shop, Slusny, as my workspace during off hours. Generally Id come at 9pm, and stay until 4am. It felt like a nightshift of assembly, testing and packaging. On the day of the release, I arrived at 1am, and stayed until 1pm the next day. It was brutal. Running off of 3 hours of sleep, doing design, communications, marketing, assembly, testing, shipping and customer service is a sure way to burn out really quick - and I definitely still feel it.
I felt very determined to make every order perfect, but of course shit happens. I had some hick-ups, with a mistake in a shipping address being the biggest one. And although it has been resolved already - its something that shouldn't happen with a 300 dollar product. It really ruins the purchase experience. It would ruin mine for sure.
These aren't things that go unnoticed. New challenges and mistakes provide an amazing platform to learn, and to grow. Its easy to let the sucess go to your head but remembering that perfection is a moving target is so crucial. With 2016 just around the corner, there are some pretty insane plans as far as products go including a few new models and even some with different materials - but thats a story for another day.
Thank you for everyone who placed an order, shared our page or liked a picture. Its what keeps me going - and allows me to do more awesome things. This run of Octavias was completely exhausting and a break is definitely needed but come 2016 Ill be back with full fighting force and it will be full speed ahead. Stay tuned...
Hard to believe it has been 10 years of Luftverk. What started out as a titanium only passion project in my parents basement has grown significantly through product releases of various materials. Last few years have been a challenge creatively to draw up more interesting designs that are worthy of a titanium flagship release.
It has been a year an a half living in Osaka, crazy how time flies. I remember releasing the Plastic Fulvia just before leaving Toronto, a product that I could argue changed the trajectory of everything. At that moment, Luftverk grew exponentially, with the support of retailers around the world. At that moment, I developed so many behind the scenes processes for management that it became much more of a corporate job then a creative one. Huge projects like Cheatcode, and the CLYW collaboration definitely had its creative sides dont get me wrong, but the addition of moving to a foreign city, learning a new language, pursuing motorsports and delegating tasks behind the scenes with razor sharp margins meant for a lot of it I was on the brink of burnout. I questioned if I even still liked doing yoyo stuff at all, or if it was just to keep food on the table.
Crazy to think it has been 2 years since the original release of the Plastic Fulvia and Plastic 000. Both models as of now are pretty much sold out everywhere, and I knew it was about time to update both with a small batch of new colors as well as fix a few small issues with the first designs. I appreciate everyone who has reached out anticipating a restock of these - as the manufacturing process is very timely for sure so restocks can't happen as quick as I'd like.
Jeffrey Pang
Author