The Steep Learning Curve - Octavia After Thoughts

December 15, 2015

The Steep Learning Curve - Octavia After Thoughts

The first minute was an insane rush of 20 orders. 90% of Octavias were sold within the first 3 days. And in just over a week, they were all gone. A few incredible milestones were achieved last week - I blew through 500 likes on both Instagram and Facebook which I was so preoccupied I didn't even notice. And as well as the biggest achievement - crossing the 100th order mark. Im just one dude doing literally almost everything with this project so it is very, very humbling that I have the support and understanding that I do from the community.
If I said this was easy - I would be lying. Seems like with the Evora, everything went so swimmingly. Beginners luck perhaps? But it was completely opposite for the Octavia. Prototyping was a slur of problems. Especially experimenting with the super short 6mm axle and corresponding bearing seat which we are still further learning and refining for the future. Such few shops are actually willing to turn titanium yoyos, so new techniques are still being developed. When it came to assembly, it was a nightmare to match halves to find those that played well. The time consuming stickers were applied to the box by hand. It has always been in the details but this was next level and pushed my sanity.
Vashek was nice enough to let me use his shop, Slusny, as my workspace during off hours. Generally Id come at 9pm, and stay until 4am. It felt like a nightshift of assembly, testing and packaging. On the day of the release, I arrived at 1am, and stayed until 1pm the next day. It was brutal. Running off of 3 hours of sleep, doing design, communications, marketing, assembly, testing, shipping and customer service is a sure way to burn out really quick - and I definitely still feel it.

I felt very determined to make every order perfect, but of course shit happens. I had some hick-ups, with a mistake in a shipping address being the biggest one. And although it has been resolved already - its something that shouldn't happen with a 300 dollar product. It really ruins the purchase experience. It would ruin mine for sure.
These aren't things that go unnoticed. New challenges and mistakes provide an amazing platform to learn, and to grow. Its easy to let the sucess go to your head but remembering that perfection is a moving target is so crucial. With 2016 just around the corner, there are some pretty insane plans as far as products go including a few new models and even some with different materials - but thats a story for another day.

Thank you for everyone who placed an order, shared our page or liked a picture. Its what keeps me going - and allows me to do more awesome things. This run of Octavias was completely exhausting and a break is definitely needed but come 2016 Ill be back with full fighting force and it will be full speed ahead. Stay tuned...



Leave a comment

Comments will be approved before showing up.


Also in Blog

Luftverk Titanium Yoyo
Experimental Design Study pt.1 - The Micra Multiform

March 11, 2021

For 2021 I started to focus on doing more releases in tighter clusters. The demand and growth has been nice but I realized that more and more people are in the market for higher end products. I have even noticed that more companies are producing yoyos in titanium. I always said I would move on to other projects once other companies started producing the products i felt was missing in the market. The previous triple zero release was a massive success, and it was the largest run I have ever done. I feel like everyone who wanted one got one, even if it was only just.
Luftverk Titanium Yoyo Triple Zero 000 Bimetal
000 BTM - The Triple Zero Bimetal

February 02, 2021

The demand for the Triple Zero was the highest I have ever seen since the original Evora. Two years ago I challenged myself to design something that was a bit different than the rest of the Luftverk releases. It was during a time where I moved to a new city and went through some of the worst depression I had ever experienced. I think looking back at that experience though, it did help shape my design philosophy behind this very yoyo.
The Evora Rebirth Pt. 2 - AMS2488, Ultramatte & Anodized
The Evora Rebirth Pt. 2 - AMS2488, Ultramatte & Anodized

January 16, 2021

I remember the day I released the original Evora. There were existing yoyos out there made from aluminum and plastics, but very few were made from Titanium. Even when companies made titanium yoyos it would be a one and done kind of deal - as the difficulties and quality control needed for titanium was much more risky from a business standpoint. I approached the original Evora project thinking it would be a one run project - up until all 60 original units sold out in under 5 minutes.