by Jeffrey Pang
December 09, 2024
It has been a year an a half living in Osaka, crazy how time flies. I remember releasing the Plastic Fulvia just before leaving Toronto, a product that I could argue changed the trajectory of everything. At that moment, Luftverk grew exponentially, with the support of retailers around the world. At that moment, I developed so many behind the scenes processes for management that it became much more of a corporate job then a creative one. Huge projects like Cheatcode, and the CLYW collaboration definitely had its creative sides dont get me wrong, but the addition of moving to a foreign city, learning a new language, pursuing motorsports and delegating tasks behind the scenes with razor sharp margins meant for a lot of it I was on the brink of burnout. I questioned if I even still liked doing yoyo stuff at all, or if it was just to keep food on the table.
by Jeffrey Pang
October 28, 2024
1 Comment
Crazy to think it has been 2 years since the original release of the Plastic Fulvia and Plastic 000. Both models as of now are pretty much sold out everywhere, and I knew it was about time to update both with a small batch of new colors as well as fix a few small issues with the first designs. I appreciate everyone who has reached out anticipating a restock of these - as the manufacturing process is very timely for sure so restocks can't happen as quick as I'd like.
by Jeffrey Pang
September 25, 2024
In January, I released the AKURA MG, a yoyo made from Magnesium. This material has a very low density and I talked about how it performs more like a plastic than anything else. But what made that yoyo really special is the aesthetic. I loved the lines on that yoyo. The proportions with the chunky rims were just perfect. One of the biggest aesthetic challenges though were that after the ceramic coating the lines were quite subtle which hid the design.
