The Evora Rebirth Pt. 2 - AMS2488, Ultramatte & Anodized
January 16, 2021
I remember the day I released the original Evora. There were existing yoyos out there made from aluminum and plastics, but very few were made from Titanium. Even when companies made titanium yoyos it would be a one and done kind of deal - as the difficulties and quality control needed for titanium was much more risky from a business standpoint. I approached the original Evora project thinking it would be a one run project - up until all 60 original units sold out in under 5 minutes.
I remember thinking wow, there were actually others who thought it would be an interesting idea and actually appreciated my design aesthetics. There wasn't really a titanium yoyo that looked or performed like the Evora, with a more mid weighted feel vs the typical maximum rim weight like a competition style yoyo. I always said that if there was a signature yoyo that represents me, it would be the Evora (with the 000 as a close second).
5 years later, I still think I put the most effort and soul into the original Evora. It was something I really took the time to make uniquely "mine". Over the years, as finance and cashflow allowed, I updated the packaging. The business cards. Slowly I could turn the brand into something I never could when I first started just mainly due to experience and funds. What you see here is the ultimate version of that same yoyo I designed sitting in a hostel bed with a barely working laptop in Sweden, now more than half a decade ago.
I wanted this updated version of the Evora to be different, but not in aesthetics. I wanted that to stay exactly the same but bring it up to speed. As time progressed, so did player style and performance demands. I felt the need to move a bit of the mid-weight to the rim, but not enough to affect the overall aesthetics of the hub. Keeping the soul of the original yoyo was important to me.
The packaging was updated in 2019, and I featured the Evora artwork on the box. I actually did this knowing I would rerelease it in 2020/2021. It was subtle but looking at it with the actual Evora offers a level of continuity that is very satisfying. With the original design being inspired by architecture brutalism, the Ultramatte version of the Evora just represents the brand so well since it looks and feels like concrete. Its a very unique look.
This release will offer three finishes, in Ultramatte, AMS2488 and in an Anodized Blue. The anodized blue version will feature a genuine Dif-e-yo Koncave bearing. As a throwback to the original, the Ultramatte and AMS2488 will feature white pads with a full ceramic bearing installed. A very aesthetically pleasing combination.
The 2020 Evora in AMS2488, Ultramatte & Anodized Blue will drop Tuesday January 19th, 2021 10pm EST time.
Material: Titanium
Width: 43.3 mm Diameter: 54.5 mm Weight: 65.5 grams Response: LuftPad
Apologies if this writeup seems short. it has been an insane month of work, accumulating multiple 70 hour work weeks back to back. More than half of that work is comprised of plastic projects I have in the pipeline for 2023. So although it has been non-stop, it is work I have been enjoying quite a lot. Im trying to get stuff buttoned up before I leave Canada, so things have been all over the place. Back in December when the Fulvia hit the stores, this Triple zero was already in development. In fact - this was supposed to be the first yoyo released until I changed my mind in mid 2022.
December was such an insane month, it almost burnt me out. The amount of yoyos I had to ship out for the Fulvia release was insane, but on top of that being just a single person running Luftverk, it meant I was also dealing with invoicing stores all around the world and making sure the factory got paid in advance for shipments. All in all it was a slurry of spreadsheets and staying up late to pack orders every day.
I dont know where to start with the project. It has been the most expensive yoyo by multiple magnitudes to create. Not only was this project costly due to injection molding, but my persistence on a machining operation meant the R&D for this yoyo took forever. I started designing this yoyo over 2 years ago - and it has slowly snowballed into this proof-of-concept initial release based on the beloved Fulvia design.
