I was planning to run these anodized, but so many people requested them in raw titanium. Its crazy to think its already been 5 years since I released that yoyo, I think that really changed my life. Looking back, I ended up moving to Prague after Worlds in Tokyo. Traveled all over Europe before moving to the west coast of Vancouver.
It's strange because I see like this divide in my life once I tried to settle down in Vancouver. I also became way more distant from the yoyo community, as I had a full time job and couldn't really travel as easily. I ended up leaving that job and moved back to Toronto. When coronavirus hit, I had planned to maybe to a small trip and get more involved with contests and see friends but of course 2020 happened and been kind of stuck ever since.
If you told me 5 years ago I would be where I am today Id be pretty surprised. I think mentally I am in a better place, but also where my values lie in friends and family where perhaps I was a bit more materialistic before. Im not sure if that comes with age, or what but I tend to stick more to my core values now. With the last run of triple zeros I remember so many people asked me to do a two tone, and it was actually the plan to - even though I actually dislike two tone yoyos. Just a personal preference really but I still stuck to my gut instinct to release the colors I enjoyed instead of going in a direction that yes, maybe they would sell better but was against what i actually thought was aesthetically pleasing in my eye.
With the 2020 Evora I made sure to keep it as close to the original as possible. I've seen so many companies who really change things up with their re-runs, both in the yoyo world and with other things like in the automotive industry. They tend to use the name of the original but yet it feels like they slapped the name on this brand new product that has nothing to do with the original. A good example of this is the Ford Mach-E Mustang, it feels like a marketing stunt to get people to purchase a vehicle. You can find this in the yoyoing world as well.
There is nothing wrong with improving a classic but in my mind it needs to pay a big deal of respect to the original design. I know something like the Evora has a large following, but I also knew that how the Evora played in 2015 is very dated in 2020. Even back then it was a much more mid weighted design. For the 2020 design I didn't change anything except where the weight was focused. I took out a bit of the mid weight and added it to the outside lip. Without holding them side to side you almost couldn't tell. But this increase makes the yoyo much more stable, and overall feel faster and lighter. The bearing seat quality has obviously improved over the years as well so these units are a lot smoother but titanium always has its machining challenges no matter what.
Throwing it back to back just feels more refined, and with the new package design it feels a lot more updated. I think when i get some anodized I will do a write up and comparison to the first run packaging/design to the current one. For now, the raw versions will be on the website this week.
The 2020 Evora R will drop Thursday November 26th, 2020 10pm EST time.
Material: Titanium
Width: 43.3 mm Diameter: 54.5 mm Weight: 65.5 grams Response: LuftPad Price: $300USD
It has been a year an a half living in Osaka, crazy how time flies. I remember releasing the Plastic Fulvia just before leaving Toronto, a product that I could argue changed the trajectory of everything. At that moment, Luftverk grew exponentially, with the support of retailers around the world. At that moment, I developed so many behind the scenes processes for management that it became much more of a corporate job then a creative one. Huge projects like Cheatcode, and the CLYW collaboration definitely had its creative sides dont get me wrong, but the addition of moving to a foreign city, learning a new language, pursuing motorsports and delegating tasks behind the scenes with razor sharp margins meant for a lot of it I was on the brink of burnout. I questioned if I even still liked doing yoyo stuff at all, or if it was just to keep food on the table.
Crazy to think it has been 2 years since the original release of the Plastic Fulvia and Plastic 000. Both models as of now are pretty much sold out everywhere, and I knew it was about time to update both with a small batch of new colors as well as fix a few small issues with the first designs. I appreciate everyone who has reached out anticipating a restock of these - as the manufacturing process is very timely for sure so restocks can't happen as quick as I'd like.
In January, I released the AKURA MG, a yoyo made from Magnesium. This material has a very low density and I talked about how it performs more like a plastic than anything else. But what made that yoyo really special is the aesthetic. I loved the lines on that yoyo. The proportions with the chunky rims were just perfect. One of the biggest aesthetic challenges though were that after the ceramic coating the lines were quite subtle which hid the design.
Jeffrey Pang
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